March 28th, 2012
There are many ways to approach the world of visual merchandising. A variety of tools have been effective over the years, but the most successful techniques for today’s advertising circuit are often the latest advancements on technology that has already been established. When retail managers, vendors, and advertisers need to illustrate specific brands, available services, or upcoming events to customers, they frequently opt for conventional signage frames. While these models serve their purpose and inform viewers, poster frames with illumination are more likely to get noticed. Several store fixture designers and POP display manufacturers have come up with renditions of these light boxes. Fortunately for buyers, there are a few different styles of illuminated poster frames. There are units that have particular configurations, like wall mounting or floor-standing designs, in addition to options that utilize certain lighting technology, such as LEDs or fluorescent bulbs. The diverse array of illuminated poster frames gives professionals the options they need to find appropriate solutions for their unique applications. Light boxes provide a number of advantages that allow users to garner more exposure than traditional sign supplies. This following text delves into the many features of and uses for illuminated poster frames, as well as why retail and commercial business owners are wise to invest in them.
Before examining the amenities of light up poster frames, let’s discuss why businesses implement them. An illuminated poster frame offers a great way to update the interior design of any location. The contemporary style and technology associated with each frame puts a modern spin on dated décor. This is important because customers are naturally drawn to new and exciting displays. What is even better than the alluring nature of the illuminated poster frames is the fact they are able to be outfitted with custom inserts. This capability allows users to maintain accurate and updated information with little effort. Additionally, lots of store owners actually save money by changing out graphics. This way, neither reprints nor entirely new displays need to be purchased. But possibly the most useful attribute of these light boxes is their ability to successfully capture the attention of casual bystanders and passersby. Many times, the display fixtures are suspended in entrances and storefront windows to draw in prospects. Because they provide such brilliant illumination, even passing motorists can see exhibited graphics at night. Well-lit promotions and announcements may be seen at any time of day, which is yet another reason traditional poster frames fall short. Users often double or even triple the amount of exposure their companies get just by advertising after hours.
Now that we know why illuminated poster frames are employed, let’s talk about who employs them. Cinemas, multiplexes, and other movie theaters are some of the most obvious applications. In these locations, the light boxes illuminate coming attraction posters, so movie-goers know what to expect in the future. Transportation stations, including train depots and airports, are also popular areas for employment. Tourists, vacationers, and communities usually notice them mounted on the wall along walking paths or tracks. Free-standing displays are placed right in the middle of walkways to prominently advertise things like banking options or public service announcements. Restaurateurs showcase their new menus and other limited-time specials, so customers can ponder their orders while they wait for assistance. Taprooms and bars use the fixtures to highlight beer selections or specialty drinks. Other retailers and shop proprietors put up illuminated poster frames to point out new merchandise lines or freshly added services. Even real estate agencies are getting in on the action by exhibiting available homes and properties. Who wouldn’t want to implement light boxes when they give onlookers so much detail? Museums and art galleries highlight works of art with illuminated poster frames, as well. Because these light-up displays are so dynamic, users are only restricted by their own creativity and resourcefulness.
There are a few different substrates used to manufacture the light boxes. Most are made with aluminum, acrylic, and polycarbonate plastic for exceptional durability. Almost all of the models feature metal framing that is crafted from strong aluminum. Metal units will last for many years, and some are even rated for exterior use. In fact, the outdoor versions have non-glare polycarbonate lenses and rubber lining to preserve inserts from the elements. The indoor designs are also equipped with lenses that maintain the quality of printed posters. Black and silver finishes are the two most common color options. The stylish yet subtle colors ensure the light boxes blend seamlessly with every environment. Some of the indoor models are actually transparent because they are fabricated from acrylic panels. See-through illuminated poster frames are made up of two independent surfaces that are sandwiched together with a set of sign standoffs. One of the advantages of the clear holders is that their layouts do not detract from inserted posters. As a result, viewers focus on the advertisements rather than the display fixtures.
Each of the light boxes is powered by one of two types of illuminating element. Understanding the advantages and drawbacks of both kinds helps buyers make better informed purchases. LED, or light-emitting diode, bulbs are being used more and more often while the T5 fluorescent elements are maintaining their popularity. This trend is due in part to cost. In the old days, the cost of manufacturing LEDs was quite the expenditure. But today, the technology is now cheap enough to compete with fluorescent models. Each choice has its advantages, which allows purchasers to get the most suitable match for their purposes.
The first option is the LED edge-lit frame. The lightboxes offer very vibrant illumination yet require little if any maintenance. LED bulbs are small, so thinner framed displays are possible. In fact, some of the LED poster frames are less than an inch thick. These slim configurations are not only lightweight, but also they are energy-efficient options. They consume far less power than other light panels while lasting up to five times as long. LEDs usually have a lifespan of up to 100,000 hours, even if they are left running 24 hours a day, seven days a week. Although these selections tend to cost more up front, the long lifespan and energy efficiency justifies the slightly higher price. Because the LED bulbs utilize energy more effectively, users are able to save on future electricity bills.
The other light boxes implement the T5 fluorescent bulb. These are located right in the edging of the frame, which casts a bright glow. In some instances, shadows and hot spots obscure the view of displayed signs, but these units are evenly lit. Even light distribution makes it so viewers have an easier time absorbing every detail of signage. While fluorescent bulbs don’t last as long as LEDs, replacing them is effortless and can actually be done without having to dismount the frame. T5 bulbs usually only last for 1-1/2 to 2 years but are the perfect choice for illuminating larger posters. When compared to the upfront cost of LEDs, fluorescent models are more budget-friendly; however, the energy savings for LED displays may outweigh the initial expense in the long run. Making the best decision depends heavily on personal preference, but considering how “eco-friendly” the technology is may be determining factor for many purchasers.
When a company or organization weighs the cost of buying a traditional poster frame versus a display with illumination, a few details emerge. Of course energy consumption must be figured into the overall price of the lighted models, but the actual cost of a conventional sign holder and an LED or fluorescent poster frame are quite similar. Some of the standard acrylic designs are prices as high as $100! So the question then remains: Is the additional 40 or 50 dollars a worthy investment? Because illuminated poster frames are so much more likely to grab the attention of onlookers, most people would agree that the investment makes sense. In addition, some of the other standard swing-open and clip frames are priced at over $200. Spending an extra hundred dollars to double or even triple your exposure may very well make all the difference to your business’ future.